The site launched in 2000 as a simple blog hosted on a personal domain, focused on free‑agency signings and draft projections. Its founder, a longtime NFL enthusiast, tapped into the era’s dial‑up forums and early RSS feeds, curating reports that mainstream sports outlets rarely covered. This grassroots effort quickly attracted readers eager for a deeper glimpse into team strategies.
By 2003, the blog’s traffic surged as the NFL’s offseason became a daily news cycle. The community’s comments section turned into a collaborative verification network, where readers flagged false leads and amplified credible leaks. This participatory model forged the site’s reputation for speed and accuracy, laying the groundwork for its transformation into a full‑time operation.